THE APPROACH
The approach focused on balancing the symbolic nature of tarot with a contemporary and collectible visual identity. Each element was designed to feel distinctive while remaining connected through a consistent brand language.
VISUAL DIRECTION
A rich purple palette, simplified symbolism, and expressive illustration create a mystical yet contemporary aesthetic. Clean typograpzhy and a structured card system balance the detailed imagery, giving the brand a distinctive and cohesive identity.
Created a flexible visual system that connects the tarot cards, brand identity, and promotional materials through consistent color, typography, and symbolic elements. The system allows individual cards to retain their own visual character while maintaining a recognizable overall identity.